Nike targets professionals and consumers with innovative shoes and apparel for running, basketball, soccer, tennis, skateboarding, football, and lacrosse, and other sports. Its targeting strategy can best be described as _______.
psycho graphic segmentation
Entrepreneurs who claim their financial estimates are "conservative" are usually overly optimistic about their ventures' future. True/False
A firm improves product quality and adds new product features and models. It also shifts some advertising from building product awareness to building product conviction and purchase. At which stage of the product life cycle would this be a recommended strategy?
Answer: Growth stage
Explanation: In simple words, it refers to that stage of a firm in which it spends its resources for the development and betterment of the product it is offering in the market.
In the given case, the firm is improving the quality and adding new features and products.
Thus, we can recommend this strategy only at the growth stage.
When a company acts in an ethically questionable manner, there can be a lot of consequences for both the company and its customers
It is both of them.
Because the business needs to have the promotion for customers to come and buy the products. This can help by creating positive image for the enterprise in the minds of current and potential customers.